Microsoft beats Apple to the TV with Xbox Live Video

It has been some time in the making, but Microsoft has finally announced their online video entertainment strategy for the Xbox 360.

Beginning on November 22, Xbox 360 owners will be able to buy and rent over 1,000 hours of programming using the new Xbox Live Video Marketplace. The Marketplace will see Microsoft selling programming from CBS, MTV Networks, Paramount Pictures, Turner Broadcasting, Ultimate Fighting Championship (UFC) and Warner Bros. Home Entertainment. "CSI," "South Park," "Batman Forever," and "Nacho Libre" are a few of the titles that will be offered by year's end. At launch, TV shows will be offered as download-to-own, while movies will only be available as 24-hour rentals.

ARS Technica | Bit Tech

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