CHICAGO — Wal-Mart Stores Inc. (WMT) said on Monday it would promote key electronics such as flat-panel televisions, MP3 players, video gaming consoles and laptop computers as part of an aggressive holiday campaign.
Less than one week after the world's biggest retailer declared an early start to the holiday shopping season by cutting prices on more than 100 popular toys and games, Wal-Mart said it intends to be the lowest-priced retailer in gift categories such as electronics and jewelry as well.
Wal-Mart has expanded its offering of flat-panel televisions, bringing in name-brands such as Sony (SNE) and Samsung and stepping up advertising on prime programs including ESPN's Monday Night Football.
Gary Severson, Wal-Mart's head of electronics and toys, said the company's surveys showed that it offered the lowest price on flat-panel TVs 88 percent of the time.
"We're working on that other 12 percent rapidly, believe me," he said at Wal-Mart's analyst meeting on Monday, adding that year-over-year sales growth was in the triple digits for flat-panel TVs.
Read Article filed under Wal-Mart, Electronics, Consumer Spending
Friday, October 27, 2006
Wal-Mart to Push Computers, Consumer Electronics for Holidays
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